Search Engine Optimisation (SEO)

At the core of good SEO are three fundamental processes: -

• creating quality content that is valuable to your customers and therefore more likely to be shared and linked to
• getting high value links pointing to your website and
• ensuring your website is built technically correctly and optimised using the correct keywords and content.

Good SEO is never a ‘quick fix’ solution and very often cutting corners can do you more harm than good. We always conduct a full SEO audit from which we create a comprehensive strategy. Again it cannot be stressed enough how important it is that we work with your company’s employees to make sure we understand your products, services and customers to enable us to deliver this strategy.

Search Engine Marketing (Pay Per Click Advertising)

If your budget allows for it we will create a paid search advertising campaign that can be focussed on targeting very specific search terms. We have been building global PPC campaigns for companies now for over ten years, some with very small budgets and others with tens of thousands to spend. A PPC campaign can be very effective if your company has a poor ranking on search engines or if you want to move in to new markets where you have little or no brand presence. Our detailed analysis of the traffic these campaigns drive to your site will ensure that your budget is spent in as cost effective a manner as possible. Consultation with our clients about this analysis is an ongoing process

Web Design

Over the years we have built hundreds of websites so we know the importance of the website to your business. Very often the first contact a potential customer will have with your business is through your website. That is why your website should look professional, be easy to use, and ideally responsive (accessible to different devices - laptops, tablets, phones etc...). As part of our service we do a full evaluation of your website, we investigate how visitors to the site engage with the content and then list our recommendations based on this evaluation. As part of our service we can implement these changes ourselves or we can work with your web design company and advise them of the recommended changes.

Content Marketing

We believe that content marketing sits in the centre of your digital marketing strategy. Content marketing is about creating and sharing free and relevant content to your customers and potential customers. Good content, shared properly on your social media channels builds trust in your brand, drives traffic to your website and creates leads that ultimately convert to sales. In theory that all sounds easy, but in our experience the one thing that clients find most difficult is actually creating the content that best describes their product or service. Many even find it difficult to write content about the company itself. What we do is take the pain out of this for our clients. We sit down with them, interview them about all aspects of their business, research their market, their customers and their competitors and then we start to work on a content strategy.

Email Marketing

Despite repeated rumours of its demise, Email marketing is still one of the best ways of keeping your customers up to date with your company’s products and services. It is a fast, highly focussed, personal and affordable method of keeping in touch with your customers. The email marketing software we use provides us with comprehensive analysis on how your customers engaged with the email so, as with everything we do, we can then analyse the data, see what works and what doesn’t and thus positively influence any future campaigns.

Social Media Strategy

So many companies now set up their social media channels (e.g. Facebook, Twitter, LinkedIn, Blog, etc.) without any real strategy or any idea how they will fit in to their digital marketing mix. Social media often fails because companies never think what the customer wants. In fact, some channels may be completely unsuitable for the market within which a client operates. Understanding the channels your customers are using is essential. Knowing what content to share with them is also essential. Social media gives you the opportunity to engage with your customers in a meaningful way. If you pride yourself on the quality of your products or services it opens a channel that allows your customers to be your greatest advocates.

Analysis & Review

With all these different elements involved in any digital marketing strategy, it is vital to make sure that we monitor closely their effectiveness so any adjustments can be made. Budgets can be targetted quickly and easily at the most effective channels. Our detailed reports give our customers the peace of mind to know that all the work we conduct can be routinely scrutinised.